The Appearance
Documentary
Lenguage:40 min
Duration:de
Release date:Jul 14, 1996
Calificacion:5.8
Description:
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.